Business book shows brands how to leverage social media and public relations
What does Guy Kawasaki have to say about Social PR Secrets 3rd Edition? The Chief Evangelist of Canva, best selling author, speaker, and entrepreneur says in his Foreword to Social PR Secrets 3rd Edition:
If PR people don’t embrace social media, they will be left in the dust. The concept of sucking up to a few major publications and offering exclusives to the one that promises the most coverage is a risky concept.
For one thing, the major publications no longer “make”products and services; they often report on products and services that have been made. Trickle down is waning. Bubble up is the new game.
Thus, PR and social media are completely different. Where PR is about getting journalists to tell people to buy your product. Social media is about providing value. The goals, rules, and best-practices are not the same.
We are fortunate that Lisa has written this book to help PR people understand this brave, new world. She provides tactical and practical methods to combine the best of both worlds. We’re lucky that she has done this for marketers, PR people, and entrepreneurs.
Guy Kawasaki
Chief evangelist of Canva and former chief evangelist of Apple
University of Florida Adjunct Professor, keynote speaker, and online public relations expert Lisa Buyer releases the third edition of book Social PR Secrets: How to optimize, socialize and publicize your brand beyond 2016. Social PR Secrets 3rd Edition is almost double the size of the second edition with completely refreshed content, 30 chapters, more than 75 actionable Social PR Secrets (tips), and hundreds of resources all in one place to take a personal or business brand to Social PR power user status. Featured experts include David Meerman Scott, Sarah Evans, Cathy Hackl, Krista Neher, Nick Cicero, Linkedin’s Jason Miller, Jabez LeBret and Canva.
If you want to learn how to combine the powers of social media and public relations, you must read this book and its nine new power-packed chapters. Especially Chapter 29: Namaste Sane in Social Media which inspired the start of Lisa’s next book Digital Detox Secrets, teaching others how to create space in their lives for more opportunity in this busy digital world.
“Social PR Secrets is the yin and yang of social media and public relations,” said Buyer. “Public relations professionals need to be vigilant in staying ahead of the curve and leveraging the power of social media. Social PR Secrets shows brands how to do this and what to look for when hiring any social media savvy public relations agency.”
PR and ad agencies, digital marketers, business owners, and professors at the University of Florida and Brigham Young University are turning to Social PR Secrets as required reading for excelling online. The book is available on Amazon in hardcover and Kindle format.
If you want to learn more on how to leverage public relations and social media, get your copy today:
